Cadbury has released the world’s first augmented reality game, allowing users to take part in a digital game and interact with its packaging. The game uses Blippar’s image recognition technology and AR app platform. User can start the game by viewing a Cadbury chocolate bar through a smartphone camera. This simple game, “Spots v Stripes”, is highly addictive. Users have to smack the right ducks as fast as they can. Scores can be shared with friends via the social network. Perhaps players could win totally free chocolate bars for the highest rankings or a “like” to generate greater traction.
Key to Learn: Increase brand exposure by creating simple but addictive and interactive games with cute characters
[For further information about AR, please click here: Mashable]
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